A brand psychologically connects the consumer to a product or service. One could even say that it is the most vital aspect of a company’s functions. Therefore, meticulous action must be taken in creating one that consumers will connect to a company’s core strategic values. I accepted the challenge of capturing the essence of Bridge Prep with a few marketing items. Through instinctual use of color, style, and other visual elements, I was able to create communicative work of which future clientele will identify for years to come.