Toyota Interactive PDF

The Process We began by gathering all necessary content from the client and clarifying information hierarchy. Following brand standards for both Toyota and Lexus, we produced multiple iterations of home pages, data sheets, and tooltip designs. Through continuous feedback and refinement, we aligned on a visual direction that satisfied brand requirements and user needs. Once the core layouts were approved, we expanded the system across additional pages and components. A major focus of the project was improving the overall user experience through functional prototypes that combined responsive layouts, wireframes, and optimized user flows. I developed reusable design templates that streamlined production and reduced turnaround time for new pages. We also experimented with various tools and workflows before finalizing the build in Adobe Creative Suite. This allowed us to test layout behavior, visual styles, and interaction models before committing to a polished system. Features The tooltips were designed to simplify browsing by breaking information into clear sections and subsections. A search field was added to help users navigate the large volume of content more efficiently. Once all designs were approved, we built interactive elements including navigational buttons that made the PDF feel very similar to a lightweight website. Throughout the process, we tested visual directions, interaction patterns, and layout variants to ensure the final product was both intuitive and visually consistent. Each PDF was crafted to fit its respective brand identity, incorporating the unique tone, typography, and color system of Toyota and Lexus.