Client
Gas South
Services
Visual Design UI & UX Design Design Research
Industries
Natural Gas Utilities
Date
January 2023
Objective To create a seamless web experience as customers transition from prospective to customers. Creating an easy-to-use platform for customers to self-serve easily. User Goals • Easy Bill Pay: Pay bills quickly and securely. • Account Management: View and update account information. • Renew plan: Choose or renew plans. • Convenience: Manage accounts on-the-go using a mobile device. Design Requirements • Responsive Design: App should be optimized for mobile devices (e.g., smartphones, tablets). • Accessibility: App should follow accessibility guidelines (e.g., WCAG 2.1). • Security: App should ensure secure payment processing and data storage. • Branding: App should reflect Gas South's brand identity (e.g., logo, color scheme). By adhering to existing design standards and prioritizing usability, the Gas South app provides customers with a seamless and user-friendly experience, making it easier for them to manage their accounts, pay bills, and access energy usage insights.
Results • 30% Reduction in Customer Support Calls: The app's intuitive design and comprehensive features have reduced the number of customer support calls, resulting in cost savings and improved customer experience. • Improved Customer Engagement: The app provides a convenient and user-friendly way for customers to manage their accounts, leading to increased engagement and satisfaction. • 25% Increase in Online Bill Pay Adoption: The app has significantly increased online bill pay adoption, reducing manual and paper bills. • 300 App downloads in the first month