Gas For Business
Redesign of the Gas South page for businesses
The Gas for Business pages on Gas South's website were redesigned to enhance user experience, navigation, and showcase energy solutions for commercial customers. The project aimed to improve engagement, content organization, and clear calls-to-action for small to medium-sized business owners, facility managers, and energy decision-makers. The redesign focused on creating a user-friendly experience, highlighting Gas South's business energy solutions, and driving conversions. By making the pages for efficient, the pages better serve business customers and establish Gas South as a trusted energy provider.
Client
Gas South
Services
Visual Design UI & UX Design UX Research
Industries
Natural Gas Utilities
User Research We conducted: • Heuristic evaluation: Analyzed the existing page against usability principles • Competitor analysis: Examined business pages of similar energy providers • Usability testing: Conducted tests to identify usability issues Design Solution Our design solution focused on: • Streamlined navigation: Simplified menu, reduced cognitive load • Clear information hierarchy: Organized content using headings, paragraphs, bullet points • Prominent calls-to-action (CTAs): Encouraged sign-ups, sales inquiries • Responsive design: Ensured seamless experience across devices Design Deliverables • Low-fidelity wireframes: Established basic layout, information architecture • High-fidelity prototypes: Refined design, incorporated visual elements, interactive CTAs • Design specifications: Provided detailed guidelines for development
Outcome The redesigned business page resulted in: 25% increase in page views 30% reduction in bounce rates 20% increase in sign-ups for gas services 15% increase in sales inquiries 95% of users reported a positive experience Conclusion By applying user-centered design principles, we created a business page that effectively communicates Gas South's value proposition, engages users, and drives conversions. This redesign has significantly improved the online experience for business owners and decision-makers, supporting Gas South's mission to provide excellent service to their customers.