Client
Gas South
Services
Visual Design UI & UX Design
Industries
Banking
Date
January 2023
User Research We conducted: • Heuristic evaluation: Analyzed the existing page against usability principles • Competitor analysis: Examined business pages of similar energy providers • Usability testing: Conducted tests to identify usability issues Design Solution Our design solution focused on: • Streamlined navigation: Simplified menu, reduced cognitive load • Clear information hierarchy: Organized content using headings, paragraphs, bullet points • Prominent calls-to-action (CTAs): Encouraged sign-ups, sales inquiries • Responsive design: Ensured seamless experience across devices Design Deliverables • Low-fidelity wireframes: Established basic layout, information architecture • High-fidelity prototypes: Refined design, incorporated visual elements, interactive CTAs • Design specifications: Provided detailed guidelines for development
Outcome The redesigned business page resulted in: 25% increase in page views 30% reduction in bounce rates 20% increase in sign-ups for gas services 15% increase in sales inquiries 95% of users reported a positive experience Conclusion By applying user-centered design principles, we created a business page that effectively communicates Gas South's value proposition, engages users, and drives conversions. This redesign has significantly improved the online experience for business owners and decision-makers, supporting Gas South's mission to provide excellent service to their customers.