Gas For Business
Redesign of the Gas South page for businesses
Gas South, a leading natural gas provider in the Southeast, aimed to improve its enrollment process to enhance customer experience, update design aesthetics, and increase conversion rates. We were tasked with redesigning the enrollment process to achieve these goals. This case study outlines our design approach, solutions, and outcomes.
Client
Gas South
Services
Visual Design UI & UX Design
Industries
Banking
User Research We conducted: • Heuristic evaluation: Analyzed the existing page against usability principles • Competitor analysis: Examined business pages of similar energy providers • Usability testing: Conducted tests to identify usability issues Design Solution Our design solution focused on: • Streamlined navigation: Simplified menu, reduced cognitive load • Clear information hierarchy: Organized content using headings, paragraphs, bullet points • Prominent calls-to-action (CTAs): Encouraged sign-ups, sales inquiries • Responsive design: Ensured seamless experience across devices Design Deliverables • Low-fidelity wireframes: Established basic layout, information architecture • High-fidelity prototypes: Refined design, incorporated visual elements, interactive CTAs • Design specifications: Provided detailed guidelines for development
Outcome The redesigned business page resulted in: 25% increase in page views 30% reduction in bounce rates 20% increase in sign-ups for gas services 15% increase in sales inquiries 95% of users reported a positive experience Conclusion By applying user-centered design principles, we created a business page that effectively communicates Gas South's value proposition, engages users, and drives conversions. This redesign has significantly improved the online experience for business owners and decision-makers, supporting Gas South's mission to provide excellent service to their customers.