Client
BridgePrep
Services
Visual Design UI & UX Design UX Research UX Testing
Industries
Education
Date
January 2023
Problem Statement The current education system can be overwhelming, with numerous resources and institutions available. Students often struggle to find relevant information, which leads to missed opportunities and wasted time. BridgePrep's website aims to provide a centralized platform for students to discover, connect with, and engage with educational resources. Key Findings • Information overload: Students are overwhelmed by the sheer volume of educational resources and institutions. • Lack of personalization: Current platforms fail to provide tailored recommendations and support. • Complex navigation: Students struggle to find relevant information due to poorly organized website structures. • Improve the search functionality: Enhance the search engine's accuracy and provide more relevant results. User Research To gain a deeper understanding of our users, we conducted surveys, interviews, and usability testing with: • Students: High school and college students seeking educational resources and institutions. • Educators: Teachers, counselors, and administrators involved in the education process. • Administrators: Staff members responsible for managing educational institutions and programs. Design Deliverables • Low-fidelity Sketches: Provided detailed guidelines for development. • Low-fidelity wireframes: Established the basic layout and information architecture. • High-fidelity prototypes: Refined the design, incorporating visual elements and CTAs. Visual Design Our visual design aims to create a welcoming, intuitive, and responsive interface that adapts tovarious devices and screen sizes. I started by building a design system to keep things consistent and user-friendly. I picked a color palette and created guidelines for buttons, typography, and other site elements. This helped me create a clean, polished design that's easy to use.
Usability Testing and Iteration We conducted usability testing with our user personas and wireframes to validate our design decisions and identify areas for improvement. Conclusion Our UI/UX design case study for BridgePrep's website demonstrates the importance of user-centered design in creating an intuitive and effective online platform. By understanding our users' needs, preferences, and pain points, we designed a website that clearly communicates BridgePrep's value proposition, simplifies the discovery process, encourages engagement, and provides a seamless user experience.